Rethinking the Network

Michael Bushong

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Plexxi Pulse – Video of the Week

Plexxi is exited to initiate a new feature on the Plexxi Pulse by adding videos to the mix. Each week we will post a Plexxi video that demonstrates how our solution works, how we integrate with industry partners and many other fascinating topics. This week our video pick answers some important questions like: Can Plexxi be deployed next to or along with gear from other vendors? What does interoperability look like? Is it standard Ethernet and IP, or is there more to it? Watch this short, but informative video where Plexxi’s Dan Backman answers these tough questions. Here is the video of the week and one of my reads in the Plexxi Pulse – enjoy!

Greg Ferro, a host on the Packet Pushers Podcast and blogger at contributed to Network Computing this week on why innovation and merchant silicon is not an oxymoron. Greg says the rise of merchant silicon in network switches and routers can have two potential outcomes. The first is a race to the bottom on price and quality and the second is that merchant silicon frees up vendors to develop new features. The slightly dirtier take on merchant silicon is that these shops are increasingly acting more as outsourced resources than benevolent arms dealers. As systems vendors look to differentiate, they still rely on capabilities in the silicon. These make their way onto product roadmaps via feature requests, and if you buy enough of the chips, your features get prioritized. Big networking vendors will exploit roadmap influence to whatever extent possible. These new capabilities will require software to enable, and the vendors whose architectures and software support these features will certainly be in the best position to productize. The upside is more capability. The downside is that even with off-the-shelf parts, you can quickly get into a lock-in state. Customers need to navigate through these waters carefully and deliberately. Michael Bushong has written more on this topic for the Plexxi blog.

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More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."